A new report from SuperData has been released for the video game industry for the month of December 2019, and the analytical firm has revealed that Modern Warfare’s new monetization model is working.
The report reveals that the game had 4% increase in revenue generated in it first quarter compared to Black Ops 4.
And in December alone, the game generated $78M in revenue during its first month of monetization.
Even tho the revenue was a bit lower than Black Ops 4’s for December, it was impressive because of lack of season pass and supply drops.
A gamble on a new business model paid off for Call of Duty: Modern Warfare. Unlike past games in the franchise, Modern Warfare did not offer a season pass or paid map packs and monetized exclusively through battle pass sales and microtransactions. Despite this, Modern Warfare revenue in Q4 2019 was 4% higher than Call of Duty: Black Ops IIII during its launch quarter. In December 2019, the first month Modern Warfare players could purchase in-game content, spending reached $78.7M, nearly as much as was spent on Black Ops IIII in-game content during that game’s entire first quarter ($92.9M).
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