Fans raised $1.6 million for Australia relief effort through Modern Warfare Outback Pack

Activision Blog has posted a new blog announcing that fans have raised $1.6 million for Australia through purchasing the Outback Relief Pack in Modern Warfare.

Activision will donate the money to a Direct Relief foundation, which are supporting Australia fire efforts.

The Outback Relief Pack went live in Call of Duty: Modern Warfare in early January, as fans asked the company to donate revenue from the Australia themed pack to charity. The studio responded in kind saying that all revenue from the Pack was going to be donated to help support the Australia relief efforts.

Call of Duty players around the world came together in support of this terrible tragedy. We’re honored to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action,” said Byron Beede, general manager and executive vice president of Call of Duty at Activision.

Thank you to fans and our community. Your inspiration drove the Outback Relief Pack. On behalf of everyone here at the studio, we thank you for your support,” said Patrick Kelly, co-studio head and creative director of Infinity Ward.

This donation represents 100% of Activision’s net proceeds from the sale of each Outback Relief Pack from Call of Duty: Modern Warfare, including all sales of the previously released Outback Pack. 

“This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful,” said Thomas Tighe, Direct Relief President & CEO. “Most importantly, the Call of Duty community’s amazing support will translate directly into help for people in Australia.”

The post Fans raised $1.6 million for Australia relief effort through Modern Warfare Outback Pack appeared first on Charlie INTEL.


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