Activision has announced some impressive new data on the Call of Duty franchise as 2020 continues to be a significant year for the company.
In a new press release, Activision has announced that Call of Duty has surpassed $3 billion in net bookings in the last 12 months alone, marking one of the highest year to date sales for the franchise.
Activision says over the last 12 months fan engagement and premium game sales of Call of Duty has reached an all time high, the highest in franchise history. The company says this is growth is in part thanks to the franchise’s new “shared ecosystem business model.”
Following the record-setting launch of Call of Duty: Black Ops Cold War, the Call of Duty franchise has surpassed over $3 billion in net bookings over the last 12 months with key performance metrics across engagement and premium game sales at all-time, franchise highs over the period.
Activision notes that over 200 million players have played Call of Duty in 2020 alone, across consoles, PC, and mobile. Revenue is also up 80% in 2020 compared to 2019 for the franchise.
The company has stated that November 2020 saw the most players online in the franchise and most hours played ever in the November month.
Across Call of Duty there is strong momentum. Year-to-date increases include net bookings up over 80% and units sold through up over 40% year over year. Over 200 million people have played Call of Duty this year.** On console and PC, the franchise has delivered the highest number of players in recorded history this year, as well as the biggest November ever for monthly players and hours played.
Activision confirms that Season One, set to begin this month, will ‘transform’ the experience with new, free content for all players to experience.
“The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzoneas well as post-launch support of Modern Warfare, and now to Black Ops Cold War has been incredible,” said Byron Beede, Executive Vice President and General Manager, Call of Duty, Activision. “This is the next great chapter in Black Ops with an amazing campaign, an all-new zombies experience and of course, high-octane multiplayer. Launch is only the beginning. We are focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise.”
Warzone “will take on a new dimension” with its integration with Black Ops Cold War and Modern Warfare, Activision says. The company also has announced that Warzone has over 85 million players since its March 2020 launch.
Call of Duty players can look forward to the biggest series of post-launch free content, community events and ongoing support ever in Black Ops plus close integration across the ecosystem with Warzone. The free-to-play, free-for-everyone Warzone, which has surpassed more than 85 million players since its launch, will take on a new dimension as it integrates with both Black Ops Cold War and Modern Warfare. Season One, coming this month, features brand new content for Black Ops Cold War and Warzone.
Stay tuned for the latest news.
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